Strategy Guides
Practical guides for strategy work in Danish SMEs — from analysis and direction to goals, KPIs, and follow-up. All guides are free and can be read without an account.
SWOT Analysis: Guide, Examples, and Template
The four fields, Danish examples, TOWS, and the path from analysis to action.
Read the guide AnalysisPESTEL Analysis: Model, Examples, and Template
The six external factors with Danish examples and a template you can fill out.
Read the guide ProcessStrategy Process for SMEs in 6 Steps
From analysis to execution — annual cycle, roles, and the pitfalls that halt the process.
Read the guide DirectionMission, Vision, and Values
Definitions, examples of empty vs. useful formulations, and a template.
Read the guide ManagementStrategy Map: How to Build It
The four perspectives, cause-and-effect arrows, and six steps to the map.
Read the guide ManagementBalanced Scorecard in Danish Context
The four perspectives, KPI selection, and follow-up without spreadsheets.
Read the guide Goal ManagementOKR vs. KPI: When to Use Which?
The difference, comparison table, and five steps to link them to strategy.
Read the guide AnalysisBusiness Model Canvas in Danish Context
The nine fields with Danish examples, template, and the path to strategic goals.
Read the guide AnalysisRisk Analysis in the Company
Risk categories, risk matrix, and template with score, owner, and deadline.
Read the guide Goal ManagementWhat is a KPI? Guide with Examples
Definition, KPI examples for SMEs, and five steps to a useful KPI set.
Read the guide ExecutionStrategy Implementation
Why strategies fail — and seven steps to get them executed.
Read the guide ProcessAnnual Cycle for Strategy and Board Meetings
Quarterly deliverables and a cadence that management and the board can maintain.
Read the guide Follow-upStrategy Review and Management Reporting
Agenda for the quarterly review and reporting without duplication of effort.
Read the guide ToolStrategy Software vs. Excel
Where spreadsheets fail in strategy follow-up — and what the alternative offers.
Read the guide AnalysisCompetitor Analysis: Template and Method
Six steps, comparison matrix, and Danish data sources like CVR.
Read the guide AnalysisPorter's Five Forces in Danish Context
The five competitive forces with examples and countermeasures for SMEs.
Read the guide DirectionGrowth Strategy: Four Paths to Growth
Ansoff matrix, choice of growth engine, and KPIs that show progress.
Read the guide Goal ManagementSMART Goals: Measurable Objectives
The five letters, before-and-after examples, and five steps to formulation.
Read the guide ProcessStrategy Plan: Template and Content
Eight sections, example of goals with KPI and owner, and six steps to the plan.
Read the guide ToolDigitalization Strategy for SMEs
Four areas to start with, six steps, and KPIs that measure behavior and time.
Read the guide AnalysisValue Chain Analysis: Find Waste and Strengths
The nine activities, Danish example, and six steps to better margins.
Read the guide AnalysisScenario Planning When the Future is Uncertain
Four scenarios, robust and contingent moves, and early indicators.
Read the guide ExecutionThe 7S Model: Is the Organization Ready?
The seven elements, SME example, and six steps to address organizational gaps.
Read the guide DirectionSustainability Strategy for SMEs
Four focus areas, baseline, and ESG KPIs that can be followed up.
Read the guide PlanBusiness Plan: Template and Content
The nine sections, seven steps, and template for the strategy section.
Read the guide ProcessStakeholder Analysis: Matrix and Template
Influence, interest, attitude, and an effort per stakeholder.
Read the guide GoalsGap Analysis: Current vs. Desired State
Three types of gaps, Danish example, and template for initiative impact.
Read the guide ExecutionChange Management in Practice
Kotter's eight steps, behavioral KPIs, and managing resistance.
Read the guide AnalysisBlue Ocean Strategy: Out of Price Competition
The ERRS model, value curve, and six steps with a Danish example.
Read the guide AnalysisValue Proposition Canvas in Danish Context
The six fields, matching customer pains, and value proposition.
Read the guide GoalsFinancial Key Figures for SMEs
Formulas, eight key figures in four groups, and management's single page.
Read the guideFrom Guide to Executed Strategy
Plandura brings together analyses, strategic goals, KPIs, projects, and follow-up in one place, so your strategy doesn't end up in a drawer.
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