Strategy tool for small and medium-sized companies
A strategy tool is software that keeps a company's strategy, goals, KPIs and initiatives in one place, and shows how execution is progressing. This page explains what such a tool does, when it is worth having, what to look for — and how Plandura solves it for SMEs, owner-managers and business advisers.
What is a strategy tool?
A strategy tool is a shared workspace for the decisions a company has already made: where it is heading, which strategic goals matter, which numbers show progress, and which projects deliver it. Unlike a document, it is living: KPIs are updated, status is calculated, owners are named, and every decision is kept. Unlike a task tool, it connects the daily work back to the strategic goal it serves.
When a company needs one
- The strategy exists as a document nobody has opened since the seminar.
- Nobody can answer "how far are we?" without building a report first.
- Goals have no named owner, or the same owner has fifteen of them.
- KPIs live in separate spreadsheets and are updated when someone remembers.
- Board meetings spend their time reconstructing status instead of making decisions.
What to look for
Connection, not just storage
A goal, the KPIs that measure it and the projects that deliver it must be linked. Otherwise you get three separate lists.
Status you do not calculate by hand
Targets and thresholds should produce status automatically, so follow-up takes minutes rather than an afternoon.
Ownership
Every goal, KPI and project needs one named owner — visible to everyone.
History
Decisions, KPI values and reviews must be retrievable a year later.
The analyses in the same place
SWOT, PESTEL, Business Model Canvas and risk work belong next to the strategy they informed.
A price that fits an SME
Per-company pricing beats per-seat pricing when you want the whole management team involved.
How Plandura solves it
- Build the strategy: vision, strategic themes and strategic goals — with AI support that suggests wording and challenges assumptions.
- Run the analyses in the tool: SWOT, PESTEL, Business Model Canvas and risk analysis.
- Turn goals into KPIs with targets, thresholds, owners, history and automatic status.
- Execute through strategic projects with milestones, tasks and named owners.
- Follow up in fixed strategy reviews with an agenda and a decision log.
- See progress on a dashboard and a strategy map that management and the board can read in a minute.
Who it is for
Management teams in SMEs
Companies with roughly 10-250 employees that have a strategy and want it executed and followed up between annual seminars.
Owner-managers
One person holding both direction and daily operations, who needs the strategy to stay visible without extra administration.
Business advisers and strategy consultants
Advisers who run strategy work with clients and want a shared, documented process. Plandura is free for consultants — the client holds the subscription.
What it costs
One subscription per company based on the number of employees: 495 kr per month for companies with up to 19 employees, and 895 kr per month from 20 employees. All users and all modules are included, and the first 30 days are free without a credit card.
PricingFrequently asked questions
- What is a strategy tool?
- Software that keeps a company's strategy, strategic goals, KPIs and initiatives in one place and shows how execution is progressing. It connects goals to the numbers that measure them and the projects that deliver them, calculates status, names owners and keeps the history of decisions.
- What is the difference between a strategy tool and a project tool?
- A project tool tracks tasks and deadlines. A strategy tool starts from the strategic goal: it holds the goal, the KPIs that measure it and the projects that deliver it, and it shows whether the strategy — not just the task list — is moving.
- Do we need a strategy tool if we only have a few goals?
- Not necessarily. With three goals, one owner and a monthly meeting, a spreadsheet can work. It breaks down when goals, KPIs and owners multiply, when several people update the same numbers, or when you need to see history and status without building a report.
- Which strategy tool suits a small or medium-sized company?
- One that covers goals, KPIs, projects and follow-up together, is priced per company rather than per user, and can be run by the management team without a consultant present. Plandura was built for exactly that setting, in Danish and English.
- Does a strategy tool replace the strategy work itself?
- No. The thinking, the choices and the priorities are still the management team's. The tool makes the result visible, keeps it current and shows whether the chosen direction is actually being executed.
Try Plandura free for 30 days
Create the company and see the strategy, goals, KPIs and projects in one place.
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